Spring/Summer Campaign 2017

Spring/Summer Campaign 2017

Spring/Summer Campaign 2017

AIR

≫ Spring / Summer 2017

There is a girl standing on the horizon, surrounded by a beam of light. Earth’s curvature forms the steel-blue sky. Panels of material flow around her body just like waves. Silk wraps itself around her body. White clouds approach and make this scene romantic yet melancholic. Her posture changes, sways from sweet and fragile to strong and self-confident. The flowing dress turns into a pantsuit. Soft wind turns into a storm, which grabs her and makes her move on. She looks over her shoulder, you can see it: A sparkling glow which announces her departure. She jumps over the line on the horizon, crosses juicy meadows and parts clouds with her fast steps. From these dizzy heights, she dives down into her urban jungle and presents her new self, self-confident and elegant, modern and ethereal, without losing her grip.